JD & co.

Project Overview

JD&Co is a creative design studio specializing in premium brand experiences. I was tasked with the full redesign of their official website—aimed at presenting their project portfolio with high-end visuals and a seamless user experience. The goal was to elevate their digital presence while maintaining a clean, modern layout.

My Role & Collaboration

As the lead UI designer, I worked closely with the design director throughout the project. I took full ownership of layout design, asset creation, mockup generation, and responsive implementation. I provided frequent updates and iterated rapidly based on detailed design feedback to meet the studio’s high standards.

Design Strategy

Each project page was tailored to uniquely highlight the specific work. I developed customized visual flows and applied realistic mockups to bring illustrations to life. Careful attention was paid to animation timing and spacing to keep the interface lightweight yet expressive, leveraging white space to enhance visual hierarchy.

Challenges & Solutions

The main challenge was balancing rich visual content with usability and performance. With the design director’s meticulous attention to detail, I refined every aspect—from microspacing and typography to the timing of hover animations—through several feedback loops, ensuring both polish and precision.

Results & Impact

The new site was launched successfully and received overwhelmingly positive feedback from clients and peers. It significantly elevated JD&Co’s online presence and directly led to my next opportunity: collaborating on the Pepsi design website as a trusted external partner.

Reflection

This project sharpened my ability to balance aesthetic sophistication with functional design. It also strengthened my confidence in working under high creative standards while delivering clean, production-ready design systems.